Microsoft's AI assistant struggles...

+ AI search engines are changing the marketing game—are you ready?

September 04, 2024

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Latest headlines 👇

Safe Superintelligence (SSI), co-founded by former OpenAI chief scientist Ilya Sutskever, has raised $1 billion to develop safe AI systems that surpass human capabilities. The startup, valued at $5 billion, aims to build a small, trusted team and focus on AI safety, a growing concern amid fears of rogue AI. Backed by top investors like Andreessen Horowitz and Sequoia Capital, SSI plans to use the funds for computing power and hiring top talent, marking a significant investment in foundational AI research. Read more

Microsoft’s 365 Copilot, an AI assistant for Excel, Word, and PowerPoint, has had a rocky start, with businesses hesitant to adopt due to performance issues and high costs. While the AI tool shows promise in tasks like summarizing meetings, its struggles with generating visuals and handling large data sets have slowed adoption. With prices doubling a basic Office subscription, companies are weighing the value. Microsoft, however, is pushing forward with updates and cost-cutting measures, betting big on AI's long-term potential. Read more

Harvard Medical School has unveiled "Chief," a groundbreaking AI model capable of detecting multiple cancer types, assessing treatments, and predicting survival rates with up to 94% accuracy. Unlike existing methods, Chief can analyze various tumors and identify genetic patterns, potentially reducing the need for costly DNA sequencing. This versatile tool represents a significant step forward in AI-driven cancer diagnostics, offering new insights and improving outcomes for patients worldwide. Read more

Elon Musk sparked controversy on X (formerly Twitter) by sharing an AI-generated image of Kamala Harris as a communist dictator, leading users to retaliate with their own AI images of Musk and Trump as authoritarian figures. Musk’s post, which followed a political jab at Harris, drew criticism for spreading misinformation. Users and politicians alike have called for more responsibility from Musk, especially given his influence and wealth. The incident highlights ongoing concerns about the impact of AI-generated content on political discourse. Read more

With OpenAI’s new search engine entering the fray, the days of Google’s dominance in search may be numbered. AI search tools, like those from Perplexity, are shifting the focus back to brand marketing by delivering fewer, more targeted results and reducing the need to leave platforms like TikTok or Facebook to search. As AI integrates into social media, TV, and apps, marketers must adapt by focusing on building brand presence where inspiration strikes, moving beyond the performance marketing strategies that have long dominated the digital space. Read more